Employee Spotlight: Bradley Ciné, Director of Revenue Enablement
Bradley Ciné is the Director of Revenue Enablement at Applecart. At Applecart, he leads Revenue Enablement function, equipping client teams with the tools, insights, and strategies to drive meaningful client impact, and close more deals.
Tell us about what you did prior to joining Applecart:
Before joining Applecart, I led enablement at Movable Ink, where I built and scaled programs to equip revenue teams with the skills and strategies needed to drive high-value deals. My focus was on optimizing onboarding, sales training, and process efficiency to accelerate revenue growth. Prior to Movable Ink, I worked at Datadog, supporting enablement initiatives for a high-growth, technical sales team. I also spent over a decade at Apple, where I developed deep expertise in sales, training, and coaching across different business units. Across all these roles, my mission has been to build high-impact enablement programs that drive measurable results.
Why did you decide to join Applecart?
Applecart is solving one of the toughest challenges in communications and marketing—helping companies put their best content in front of business-critical decision-makers and those they trust. The opportunity to build the enablement function from the ground up in a fast-growing, high-impact environment was incredibly exciting. I saw a chance to shape how we scale, operationalize our unique sales approach, and make a meaningful impact on the business.
What is your favorite Applecart use-case?
Whether it's a Fortune 500 company trying to reach C-suite executives, a government affairs team engaging policymakers, or an investor relations team shaping financial narratives, Applecart ensures their message reaches the right people, at the right time, through the right relationships. Seeing this platform turn high-stakes influence into tangible results is what makes being at Applecart extremely rewarding.
What should people outside of Applecart know about Applecart?
Applecart is not a traditional marketing platform. Traditional marketing casts a wide net, but Applecart pinpoints and influences the actual decision-makers who drive billion-dollar deals, policy shifts, and major business decisions. It’s a strategic advantage that leading companies and organizations can’t afford to overlook.
Give us your best fun fact:
When I lived in Utah, I ran a weekly karaoke show that grew into a community of regulars who showed up rain or shine on Friday nights. I focused on building up my harmonizing skills to make sure every singer felt supported—never overshadowed. Looking back, I realize I was enabling people to show up confidently and have a joyful experience. Turns out, I’ve always been in the business of enablement.
