Discover how businesses and advocacy organizations use the Social Graph to shape legislative and regulatory outcomes.
Applecart's Social Graph platform uses publicly-available data to build a dense, accurate, and actionable map of real-world interpersonal relationships nationwide. Brands, organizations, and political campaigns use the Social Graph to leverage the voices of their existing supporters and customers to influence their most important targets.
“Their story reads like a film treatment: Three college students—all politics junkies—meet through their involvement in campus politics and hit it off. From their dorm rooms, they launch a political technology business. Soon after, they are hired to turn around two gubernatorial races in elections where the candidates are underdogs. They not only succeed in flipping the races and getting their candidates elected, they gain prominence as one of the nation’s leading campaign data and analytics firms in the process—all while trying to keep up with their homework.”
“New Day for America, the super PAC supporting Mr. Kasich, is pursuing a highly advanced ground game in partnership with a data-analytics firm, Applecart...Rather than giving phone-bank callers or canvassers lists of random people to contact, for example, the organizers are assigning each of those volunteers to reach 10 to 20 New Hampshire voters they know personally and convert them into Kasich supporters.”
“Data firm Applecart said Monday that it had raised $6 million from investors led by Hollywood powerhouse Ari Emanuel… In addition to Emanuel's Endeavor, investors include Palantir co-founder Joe Lonsdale, Aspect Ventures, former Yelp SVP Michael Stoppelman and Infinite Computer Solutions founder Sanjay Govil.”
“New Day for America did score something of a coup, when it locked up the services of the upstart digital consulting firm, Applecart, which had, according to the company, also been solicited by the Bush campaign. (The Bush campaign did not respond to a request for comment.)”
“In recent weeks, as Ben Carson began to slip in national polls of the Republican presidential primary field, volunteers at New Day for America, the super-PAC backing Ohio Governor John Kasich, began calling Carson backers in New Hampshire who might be open to Kasich as a second or third choice. But these weren’t just shots in the dark. They were equipped with a target list of voters identified as social anchors….The list was prepared by Applecart, a New York-based data company.”
“Haley was among a small group of potential candidates who received support both from voters with concerns about Trump, as well as those who scored Trump highly on job approval. “That would make her a formidable candidate,” said Matt Kalmans, the co-founder of Applecart, the firm that conducted the poll.”
© Applecart 2019
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