Decision Maker Marketing powers hundreds of industry-leading organizations, including dozens of Fortune 500 companies.
If you need to reach C-suite executives, investors, analysts, board members, thought leaders, elected officials or policymakers to drive an important outcome, you need a different approach.
Solutions by Organization
We help C-suite executives at leading companies, agencies, trade associations and advocacy organizations reach their most critical stakeholders from policymakers to customers and employees.
Solutions by Challenge
We help leading companies, agencies, trade associations and advocacy organizations reach all of their most critical stakeholders across the C-suite – from policymakers to customers and employees.
Our Platform is Backed by Battle-Tested Industry Leaders
Marla Kaplowitz has served as President and CEO of the 4A’s — the leading U.S. trade association representing over 600 advertising and marketing agencies — since May 2017.
Prior to leading the 4A’s, Marlas served as CEO of MEC North America (now Wavemaker, part of GroupM), beginning in 2011. As CEO, Marla drove the agency’s strategic initiatives with a focus on delivering growth for its people, clients and the industry. Marla led MEC to become a major disruptor in the area of talent management with its innovative approaches to attracting, nurturing and retaining the industry’s top talent. MEC NA was cited in Fortune’s “Great Places to Work” feature and was named in Advertising Age’s “Best Places to Work in Advertising and Marketing” in 2015.
Marla serves on the Boards of Penn Entertainment, The Ad Council, BBB National Programs, Digital Advertising Alliance (DAA), Trustworthy Accountability Group (TAG), and Media Village.
Richard S. Marshall
Richard S. Marshall is Global Managing Director at Korn Ferry, where he leads the world’s largest recruiting firm’s practice which focuses on corporate communications, investor relations and government affairs. Since joining the firm in 2005, he has led nearly 400 successful engagements globally, including C-suite officers at Softbank, Alibaba, PepsiCo, Boeing, General Mills and the NFL, and other Fortune Global 500 organizations. In addition, he placed Investor Relations Officers at the world’s two largest IPOs, and other leading brands including Alibaba, Walmart, PayPal, Boston Properties, GE and Virgin Galactic.
Before his search career, Marshall spent more than 20 years as a communications and public affairs leader and advisor to four CEOs in three different industries. He was Chief Communications Officer at Home Depot, then a Fortune #13 retailer. And earlier, led communications at Silicon Graphics (SGI) and Subaru during its turnaround that was called “Most Improved Car Company in the World” by The Financial Times. He is active with the Arthur W. Page Society and the National Investor Relations Institute, among other professional organizations.
Marshall holds a B.S. in Marketing from Indiana University and completed graduate work at the University of Pennsylvania.
Sean Patrick Maloney
Sean Patrick Maloney has a distinguished career in both the public and private sector.
He was elected five times to represent New York’s 18th Congressional District in the United States House of Representatives, serving from 2013-2023. While in Congress, Representative Maloney chaired both the Coast Guard and Maritime Transportation Subcommittee of the Committee on Transportation and Infrastructure as well as the Commodity Markets, Digital Assets, and Rural Development Subcommittee of the House Committee on Agriculture. He served as a member of the House Permanent Select Committee on Intelligence and was elected by his colleagues to House leadership in 2020. He is the author of more than 40 pieces of legislation that have become law.
Prior to serving in Congress, Maloney served as President Clinton's White House staff secretary, helped found a financial services software company, and worked as a partner at two global law firms.
Raised in Hanover, New Hampshire, as the youngest of six siblings, Maloney attended public elementary and high schools before earning undergraduate and law degrees from the University of Virginia. He worked as a volunteer with the Jesuits in rural Peru between college and law school from 1988-89.
He is the first openly LGBT person ever elected to Congress from New York and the highest ranking openly LGBT person ever to serve in the House. He and his husband, Randy Florke, recently celebrated their 30th anniversary and have raised three children together.
Alexander Jutkowitz is an advisor, investor, and board director for private equity, growth, and venture investments in media, marketing, and information services.
He advises and serves on the boards of a stakeholder analytics and intelligence firm, a diverse audience marketplace, a performance marketing business, an expert professional services platform specializing in marketing and strategy, a decision-maker influencing and marketing firm, and a B2B news and information services brand.
He was a longtime data and insights expert, a crisis and reputation expert in over 30 countries, and is the founder of an award-winning content marketing firm.
Having split his childhood between Latin America and the United States, Jutkowitz has a unique cultural perspective that has informed his career. He was raised in Chile, then Philly, is fluent in Spanish, and has been an advocate for more diverse cultural perspectives in his industry and beyond.
Alexander has taught at the University of Southern California Annenberg School of Communications and Journalism. His book, “The Strategic Storyteller,” was published by Wiley in 2017.
Julian Ha is a managing partner with Heidrick & Struggles, the global executive search and leadership consulting firm. He leads the firm’s Legal, Risk, Compliance & Government Affairs Practice and founder of its Trade Association Practice. Julian represents numerous Fortune 500 clients and member-driven organizations and has placed CEOs and senior executives in legal, public policy, government relations, and corporate affairs roles. Previously, Julian practiced corporate law in New York, Singapore, and London, operated as a venture capitalist in London, headed the European business development efforts of Capital IQ and was a director with ESCL, a British merchant bank.
Sarah E. Feinberg is the founder of Feinberg Strategies LLC, a strategic communications, CEO advisory, public policy and operations firm specializing in advising companies in the tech and transportation sectors. Feinberg founded her firm in 2017, following a career that spanned many years of government service, as well as deep experience in the tech sector.
During 2020-2021, Feinberg served as the President of New York City Transit –the largest transit agency in North America and home of the iconic NYC Subway. Feinberg’s service as NYCT President was notable for its timing – just days into her tenure, NYC became the epicenter of Covid-19 in the US. Feinberg led the agency’s aggressive response to the pandemic.
Prior to serving as NYCT President, Feinberg served as the Administrator of the Federal Railroad Administration, the sole safety regulator for the US passenger and freight rail system. Feinberg was nominated for the post by President Barack Obama, and confirmed by the Republican-led US Senate. Prior to leading FRA, Feinberg served as Chief of Staff at the US Department of Transportation, where she led the agency’s day-to-day operations, as well as all agency and regulatory actions related to modern day transportation challenges including autonomous vehicles, drones, aviation, etc.
Previously, Feinberg served in the Obama Administration as Special Assistant to the President and Senior Advisor to White House Chief of Staff Rahm Emanuel. Feinberg also served on Capitol Hill in both the US Senate and the US House of Representatives, was director of policy communications at Facebook from 2010-2013, and served as Bloomberg LP’s Director of Communications and Business Strategy.
Sean Garrett is the creator of three industry-first consultancies: The first tech policy communications agency bridging Silicon Valley and Washington, D.C.; the strategy consultancy Pramana Collective run by former heads of comms of high-profile companies; and, now a one-of-kind community of 300+ of the top comms leaders called Mixing Board. Sean was Twitter’s first comms and marketing leader, an active early advisor to Slack, and a strategic consultant to the Obama White House.
Susanne Deegan has 30 years of experience advising companies on strategy, corporate reputation and positioning, ESG, workforce engagement, business operations, and crisis and issues management, with recognized expertise in labor relations situations.
She spent a decade at Teneo, the CEO advisory firm, where she counseled clients across a broad spectrum of issues and industries. Previously, she worked at Burson-Marsteller, where she helped to launch and grow the Labor and Workforce Relations sub-practice within the Public Affairs group.
Our Clients Can't Live Without Us
Applecart’s Decision Maker Targeting has proven well worth the investment for us. We can advertise to exactly who we’re trying to persuade at a small fraction of the cost of traditional marketing.
There’s no other solution in our arsenal that has helped us on a host of projects as much as Applecart.
They solve a very difficult pain point. It’s so difficult that others just give up – Applecart has a solution for that. There’s no competitor to this. Whenever a new client sees this, they never say ‘oh, I’m already doing this’ – instead they are immediately impressed and sold on it.
I'm really pleased with the impact of our Applecart audience so far - we've seen a 40% increase in conversions since folding it in.
I should say that we are very, very, very pleased with the product. Our key goal was moving this up the priorities list amongst a small number of people and obviously in the last few months we have made tremendous strides and are very thankful for that.
Applecart's products and approach have been invaluable and are the most precise I have seen, driving engagement rates 5-6 times higher than every other highly-targeted data source I have used.
Just wanted to say thank you for a great year and for all of the advice provided to help us improve our targeting...Really appreciate what you and the Applecart team have done for us to date...I look forward to continue to work with you and thank you for introducing us to your audiences...we feel lucky to leverage them.
Your campaign struck a chord. It was so effective that members of Congress were calling us asking what they could do to get us to take the ads down. We've never had such an impact before.
Applecart in the News
Ari Emanuel’s Endeavor backs data firm
Data firm Applecart said Monday that it had raised $6 million from investors led by Hollywood powerhouse Ari Emanuel.
Exclusive: Marketing firm Applecart hires former Obama, Twitter execs
Marketing tech firm Applecart plans to announce a trio of big hires today, including a longtime Democratic strategist, a noted data scientist and a Twitter and Google veteran.
Applecart on MSNBC Morning Joe | Co-CEOs Sacha Samotin and Matt Kalmans - Democratic Donor Study
Sacha Samotin and Matt Kalmans of Applecart join Morning Joe to discuss a new midterm fundraising study showing that Democratic donors are funding flashy, unwinnable races.
Innovation in Advocacy and Member Growth: Q&A with Peter Greenberger, Applecart
Most associations know exactly who needs to hear their message — policymakers, journalists, current association members and future ones. However, getting stakeholder attention is challenging. Applecart, a new data and analytics firm, uses their relationship-based technology to focus on targeting both association influencers and the network of people closest to them.
Applecart on MSNBC Morning Joe | Co-CEOs Sacha Samotin and Matt Kalmans - NYC Mayoral Primaries
Sacha Samotin and Matt Kalmans of Applecart join Morning Joe to discuss how NYC Mayoral primaries will use ranked choice voting.
Applecart on MSNBC Morning Joe | Co-CEO Sacha Samotin
Sacha Samotin, of Applecart data & analytics firm, joins Morning Joe to discuss how both Donald Trump and Joe Biden are using their campaign money.
Forbes 30 Under 30 2021: Marketing and Advertising
Co-founded Applecart, a platform with $12.5 million in funding and more than $30 million in revenue, that enables advertisers to reach high-value business decision makers.
Applecart Adds Carrie Ponder and Joe Farren as Senior Managing Directors
Applecart is adding Carrie Ponder and Joe Farren as senior managing directors. Ponder previously was EVP for corporate and public affairs at BCW. Farren previously was chief strategy officer for the Maryland Department of Labor.
The Future of Communications & Influence Leveraging Generative AI
This episode will cover the latest trends VCs need to know about how technology and regulatory changes will impact our ability to effectively communicate and influence. Think digital advertising, stakeholder decision making, company alignment, engagement, and productivity. We’ll dig in on two of the latest digital platforms taking advantage of these changes (AxiosHQ & Applecart) directly from their founder/CEOs.