Applecart's Social Graph Platform is trusted by some of the world’s largest companies and causes to identify and advertise to the close real world relationships of high stakes decision makers. Look-a-like modeling, geofencing, and interest-based targeting are no substitute for driving your message directly to your key decision makers and those they listen to.LEARN MORE
From Fortune 50 companies to start ups, presidential campaigns, state governments, and national nonprofits, our platform has powered the high stakes marketing of hundreds of industry-leading organizations.
Our Social Graph Platform maps billions of personal and professional relationships, all from publicly available data sources. Whether the decision maker you care about trying to reach is a major company CEO, a key legislator, an analyst at an investment bank, a buyer for a retailer like Nordstrom, or a rank-and-file company employee who just so happens to be your customer, we can help you generate word-of-mouth within their network.LEARN MORE
Stop targeting based on crude geofencing, basic demographics, or interests, and start reaching the people who really matter: the decision maker and the friends, family members, colleagues, classmates, and neighbors who regularly speak to them and inform their thinking and actions.LEARN MORE
You can deliver your message to your decision maker and their network across channels ranging from social media platforms like Facebook and Linkedin to OTT platforms, phone calls, text messages, and direct mail.LEARN MORE
“Applecart’s products and approach have been invaluable and are the most precise I have seen, driving engagement rates 5-6 times higher than even other highly-targeted data sources I have used. They are my first call when I need to quickly and efficiently reach audiences in critical, high-stakes engagements.”
Senior Managing Director, FTI Consulting
Applecart's Decision Maker Targeting has proven well worth the investment for EdVoice. Rather than the blunt instrument of a newspaper’s entire circulation, or the typical social media platforms using age, gender, and locality filters, we can advertise to exactly who we’re trying to persuade at small fraction of the cost. Beyond metric information we review for optimization, we regularly receive the most important feedback from legislators and staff who often unknowingly mention within hours they have seen our messaging.
“Data firm Applecart said Monday that it had raised $6 million from investors led by Hollywood powerhouse Ari Emanuel… In addition to Emanuel's Endeavor, investors include Palantir co-founder Joe Lonsdale, Aspect Ventures, former Yelp SVP Michael Stoppelman and Infinite Computer Solutions founder Sanjay Govil.”
“Joe was instrumental in my election as Governor, managing a flawless campaign in 2014, and has been a trusted advisor since. His strategic abilities will be a tremendous asset to Applecart and any campaigns and causes fortunate enough to work with him,” said Pennsylvania Governor Tom Wolf”
“New Day for America, the super PAC supporting Mr. Kasich, is pursuing a highly advanced ground game in partnership with a data-analytics firm, Applecart...Rather than giving phone-bank callers or canvassers lists of random people to contact, for example, the organizers are assigning each of those volunteers to reach 10 to 20 New Hampshire voters they know personally and convert them into Kasich supporters.”
“New Day for America did score something of a coup, when it locked up the services of the upstart digital consulting firm, Applecart, which had, according to the company, also been solicited by the Bush campaign. (The Bush campaign did not respond to a request for comment.)”
“Haley was among a small group of potential candidates who received support both from voters with concerns about Trump, as well as those who scored Trump highly on job approval. “That would make her a formidable candidate,” said Matt Kalmans, the co-founder of Applecart, the firm that conducted the poll.”
“In recent weeks, as Ben Carson began to slip in national polls of the Republican presidential primary field, volunteers at New Day for America, the super-PAC backing Ohio Governor John Kasich, began calling Carson backers in New Hampshire who might be open to Kasich as a second or third choice. But these weren’t just shots in the dark. They were equipped with a target list of voters identified as social anchors….The list was prepared by Applecart, a New York-based data company.”