Organization:

Fortune 2,000 Companies

From government and investor relations to marketing and HR, the outcomes that matter most to Fortune 2,000 companies are determined by small numbers of decision makers with outsized influence on million and billion dollar outcomes. Applecart's platform allows the world's largest companies to communicate with their most important stakeholders.

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There’s no other solution in our arsenal that has helped us on a host of projects as much as Applecart.

–Managing Director, Fortune 500 Company

Trade Associations & Advocacy Organizations

The outcomes that trade associations and advocacy organizations focus on unfold at the hands of small numbers of policymakers, regulators, and other industry stakeholders. Many of the world’s leading trade associations use our platform to generate visibility for their interests with policymakers, company executives, and more.

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I should say we are very, very pleased with the product. Our key goal was to move this up the priorities list amongst a small number of people and obviously in the last few months we have made tremendous strides and are very thankful for that.

– President, National Advocacy Organization

Strategic Communications & Public Affairs Agencies

When you’re tasked with driving your client’s narrative in the face of pivotal policy or reputational challenges, getting your client’s message in front of decision makers in a way that sticks is mission critical. Our platform ensures your client’s key stakeholders and their sphere of influence will be surrounded by your client’s message.

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Your campaign struck a chord. It was so effective that members of Congress were calling us asking what they could do to get us to take the ads down. We've never had such an impact before.

- Head of Government Affairs, Major Healthcare Company

Advertising & Marketing Agencies

Most advertising and marketing agencies have access to every tool imaginable for mass marketing. However, if your clients are conducting campaigns to reach highly targeted audiences for B2B, corporate responsibility, investor relations, or luxury/high net worth individual marketing, you need a different toolkit to deliver impact and efficiency at scale. We give you the tools to impress clients in these high impact situations.

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They solve a very difficult pain point. It’s so difficult that others just give up – Applecart has a solution for that. There’s no competitor to this. Whenever a new client sees this, they never say ‘oh, I’m already doing this’ – instead they are immediately impressed and sold on it.

– Executive Chairman, Leading B2B Advertising Agency

Institutional Investors and Sponsors

Private equity and venture capital firms need to ensure that their brand is well-defined and protected with Limited Partners and management teams.  Likewise, Applecart partners with many of these firms’ portfolio companies to drive revenue, manage their corporate reputation, recruit top talent, and more.

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Applecart products and approach have been invaluable and are the most precise I have seen, driving engagement rates 5-6 times higher than every other highly-targeted data source I have used.

– Head of Digital & Insights, Publicly Traded Financial Services Advisory Firm

Nonprofit Organizations

In a crowded information environment, nonprofit organizations are challenged to communicate their story effectively to a wide range of stakeholders, from donors and industry influencers to policymakers. Applecart is the platform leading nonprofits use to give their message an outsized voice.

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Applecart’s decision maker targeting has proven well worth the investment for us. We can advertise to exactly who we’re trying to persuade at a small fraction of the cost of traditional marketing.

— President, Leading Education Nonprofit
Challenge:

Brand Marketing

Brands spend millions of dollars on advertising to reach a handful of people—industry thought leaders, analysts and senior executives. These people determine whether a brand will sink or swim, but historically they’ve been difficult and expensive to engage.

Applecart allows brands to deliver video interviews, thought leadership content, and positive earned media to key Decision Makers and those they trust, all while avoiding wasting money raising awareness among people who can't help your brand achieve its goals.

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Just wanted to say thank you for a great year and for all of the advice provided to help us improve our targeting...Really appreciate what you and the Applecart team have done for us to date...I look forward to continue to work with you and thank you for introducing us to your audiences...we feel lucky to leverage them.

–CMO, Multi-Billion Dollar Financial Services Company

Crisis Communications

In the face of the unexpected, organizations need to communicate their story and interests to their most important stakeholders at a moment’s notice. They need to get their story—the right story—out. And they need to be sure the right people hear it.

Applecart enables you to deliver positive content about your brand, drowning out negative messaging and maximizing the chance that a positive narrative is top of mind with those who matter most.

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There’s no other solution in our arsenal that has helped us on a host of projects as much as Applecart.

–Managing Director, Fortune 500 Company

Investor Relations

Whether a mega-cap public company or pre-IPO startup, a small number of investors, analysts, and financial reporters play an outsized role in your financial future. You know who these people are, but what are you doing to make sure that your most important messages are reaching them?

Applecart was built with this challenge in mind. Whether you are in the midst of a M&A transaction, proxy fight, or looking to communicate a message to The Street, we provide the most efficient and effective way to reach those those critical decision makers.

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Applecart products and approach have been invaluable and are the most precise I have seen, driving engagement rates 5-6 times higher than every other highly-targeted data source I have used.

– Head of Digital & Insights, Publicly Traded CEO Advisory Firm

Employee Recruitment & Engagement

Employees are essential stakeholders in successful companies. To recruit and retain top talent, organizations must ensure that messaging about the company’s impact and culture is reaching employees and those they trust. 

Whether as part of a recruitment campaign or an employee engagement initiative, our platform enables companies to deliver high impact content to those who matter. 

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There’s no other solution in our arsenal that has helped us on a host of projects as much as Applecart.

- Managing Director, Fortune 500 Company

Government Relations & Public Affairs

At the local, state, and federal levels, select legislators and regulators make decisions that have a dramatic impact on businesses, industries, and causes. 

Applecart specializes in highlighting an organization's top priority issues to lawmakers and their circle of influence. This ensures our clients establish strong brand reputation with government officials while advocating for specific outcomes.

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Your campaign struck a chord. It was so effective that members of Congress were calling us asking what they could do to get us to take the ads down. We've never had such an impact before.

– Head of Government Affairs, Major Healthcare Company

Enterprise Sales

Senior enterprise decision makers don't make major purchases through an online form. These sales are the byproduct of months of meetings, calls, and internal deliberations. In most cases, these million (or billion) dollar deals come down to a handful of critical decision makers.

Whether you are a consumer business seeking distribution with a major retail chain or a B2B business looking to engage a new enterprise or expand your work with an existing customer, Applecart can help you generate buzz for your brand with decision makers and those they will turn to during your sales process.

Quote

Just wanted to say thank you for a great year and for all of the advice provided to help us improve our targeting...Really appreciate what you and the Applecart team have done for us to date...I look forward to continue to work with you and thank you for introducing us to your audiences...we feel lucky to leverage them.

– CMO, Multi-Billion Dollar Financial Services Company

Behind the Applecart platform is a talented team of world-class data engineers, strategists, and marketers from organizations like

J.P. Morgan
Edelman
Twitter
Bain & Company
Oracle
Amazon
The White House
J.P. Morgan
Edelman
Twitter
Bain & Company
Oracle
Amazon
The White House
J.P. Morgan
Edelman
Twitter
Bain & Company
Oracle
Amazon
The White House
J.P. Morgan
Edelman
Twitter
Bain & Company
Oracle
Amazon
The White House