March 26, 2024

Employee Spotlight: Carrie Ponder, Senior Managing Director at Applecart

By Carrie Ponder, Senior Managing Director, Applecart

Carrie Ponder is a Senior Managing Director at Applecart. Carrie previously served as Executive Vice President, Corporate and Public Affairs at Burson Cohn & Wolfe (BCW), where she managed some of the agency’s largest and most complex accounts. To read her recent blog, “How CCOs Can Prove Impact on ROI”, click here.

Tell us about what you did prior to joining Applecart:

I was an Executive Vice President at BCW, a global public relations and communications firm, where I led a team of 80 supporting the C-suite of  a Fortune 500 company and provided media training for CEOs and other senior-level executives.  

Why did you decide to join Applecart?

First and foremost, the product blew me away, and would have solved all manner of problems for my CCO clients who have struggled for years to prove the value of their efforts. But, what really sealed the deal for me was meeting Applecart’s founders and team members. It’s an incredibly talented group of people who come from seriously impressive backgrounds and also happen to be great human beings. 

What is your favorite Applecart use-case?

I’m a sucker for a well-executed, always-on thought leadership campaign, so my favorite has to be the campaigns where we help Fortune 500 CEOs target peer CEOs and other top stakeholders with thought leadership content over an extended period of time. This enables us to show which type of content best engages different stakeholders and which stakeholders are most and least engaged, amongst other insights.

What should people outside of Applecart know about Applecart?

We work with dozens of Fortune 500 companies. So, if you’re not considering Decision Maker Marketing, chances are your competitors are!

Give us your best fun fact:

I was once the voice of a cartoon.