Our Social Graph, Your Surround Sound Marketing Platform

Our 4-step process sifts through the world’s publicly available information to find connections between people, so that you can deliver your message to decision makers and their closest personal and professional connections.

1. Collect

We process billions of pieces of publicly available data that identify people that have shared associations.

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Collect

We process billions of pieces of publicly available data that identify groups of people, ranging from home ownership information and obituaries to employment information, education history, and more.

Connect

Our Social Graph Platform records relationships between people who have lived together, worked together, gone to school together, served on the same board, participated in the same organization, and more. Every relationship is categorized in our system as one or more of a friendship, family member, colleague, classmate, former colleague, or neighbor. We then apply a series of algorithms to score the strength of each relationship between two people.

Segment

We can then construct custom advertising audiences that include the decision maker and their closest personal and professional connections that are relevant to your use case. We can segment our audiences based on relationship type and strength, so that you can deliver different messages to different audiences within a decision maker’s network.

Deliver

Your marketing team can then advertise to our custom audiences across hundreds of one-to-one advertising channels--from social media platforms like Facebook and Linkedin to OTT platforms, phone calls, text messages, and direct mail. Within a matter of hours from “go,” your custom audiences can be onboarded for advertising across platforms.

2. Connect

Our Social Graph Platform records social relationships between people, categorizes them by type, and scores them based on their strength.

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Collect

We process billions of pieces of publicly available data that identify groups of people, ranging from home ownership information and obituaries to employment information, education history, and more.

Connect

Our Social Graph Platform records relationships between people who have lived together, worked together, gone to school together, served on the same board, participated in the same organization, and more. Every relationship is categorized in our system as one or more of a friendship, family member, colleague, classmate, former colleague, or neighbor. We then apply a series of algorithms to score the strength of each relationship between two people.

Segment

We can then construct custom advertising audiences that include the decision maker and their closest personal and professional connections that are relevant to your use case. We can segment our audiences based on relationship type and strength, so that you can deliver different messages to different audiences within a decision maker’s network.

Deliver

Your marketing team can then advertise to our custom audiences across hundreds of one-to-one advertising channels--from social media platforms like Facebook and Linkedin to OTT platforms, phone calls, text messages, and direct mail. Within a matter of hours from “go,” your custom audiences can be onboarded for advertising across platforms.

3. Segment

We can then construct custom advertising audiences that include the decision maker and their closest personal and professional connections.

LEARN MORE

Collect

We process billions of pieces of publicly available data that identify groups of people, ranging from home ownership information and obituaries to employment information, education history, and more.

Connect

Our Social Graph Platform records relationships between people who have lived together, worked together, gone to school together, served on the same board, participated in the same organization, and more. Every relationship is categorized in our system as one or more of a friendship, family member, colleague, classmate, former colleague, or neighbor. We then apply a series of algorithms to score the strength of each relationship between two people.

Segment

We can then construct custom advertising audiences that include the decision maker and their closest personal and professional connections that are relevant to your use case. We can segment our audiences based on relationship type and strength, so that you can deliver different messages to different audiences within a decision maker’s network.

Deliver

Your marketing team can then advertise to our custom audiences across hundreds of one-to-one advertising channels--from social media platforms like Facebook and Linkedin to OTT platforms, phone calls, text messages, and direct mail. Within a matter of hours from “go,” your custom audiences can be onboarded for advertising across platforms.

4. Deliver

Your marketing team can then advertise to our custom audiences across almost any one-to-one advertising channel.

LEARN MORE

Collect

We process billions of pieces of publicly available data that identify groups of people, ranging from home ownership information and obituaries to employment information, education history, and more.

Connect

Our Social Graph Platform records relationships between people who have lived together, worked together, gone to school together, served on the same board, participated in the same organization, and more. Every relationship is categorized in our system as one or more of a friendship, family member, colleague, classmate, former colleague, or neighbor. We then apply a series of algorithms to score the strength of each relationship between two people.

Segment

We can then construct custom advertising audiences that include the decision maker and their closest personal and professional connections that are relevant to your use case. We can segment our audiences based on relationship type and strength, so that you can deliver different messages to different audiences within a decision maker’s network.

Deliver

Your marketing team can then advertise to our custom audiences across hundreds of one-to-one advertising channels--from social media platforms like Facebook and Linkedin to OTT platforms, phone calls, text messages, and direct mail. Within a matter of hours from “go,” your custom audiences can be onboarded for advertising across platforms.

No matter your message, we give you the tools to deliver it to decision makers and those they consult.

We save you 50-90% in cost by focusing all of your advertising impressions on the decision maker and their closest connections.

By limiting your advertising audience to the decision maker and their closest personal and professional connections, you can deliver a high frequency of messaging at a steeply reduced cost. Fully inclusive of advertising costs and Applecart's targeting fees, our clients typically spend between 50-90% less than what they would otherwise have to spend to deliver the same frequency of advertising to key decision makers using traditional targeting approaches.

The Applecart Edge

Unlike traditional targeting approaches, Applecart ensures that every one of your advertising impressions reaches the decision maker and their closest personal and professional connections. Demographics, look-a-like modeling, and geofencing are no substitute for driving your message directly to the decision maker and those they listen to.

Let’s Get To Work

We’d love to partner. Reach out to see how we can help.

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