Case Study
Challenge
A multinational corporation faced a high-profile labor dispute at one of its facilities that ran the risk of spreading across the country. The corporation enlisted Applecart to help burnish its reputation as a first-class employer and to amplify the benefits of working for the company.
Solution
Applecart partnered with the corporation to construct custom advertising audiences comprised of the networks surrounding local community leaders as well as the facility’s employees and their closest friends and family members.
Applecart then promoted positive employee testimonials, benefits messaging, and other highly-tailored content across programmatic display, social, and video advertising channels that took control of the narrative and reminded these important stakeholders of the company’s meaningful impact and unique value.
The Results
The corporation successfully navigated the labor dispute following the two-month campaign and now leverages Applecart across nearly a dozen of its facilities to take control of the narrative as issues arise.
Applecart delivered more than 14 million impressions to the targeted audience of just 55,810 individuals over the two-month campaign.
Applecart’s targeting drove over 1,000 positive engagements from individuals in the audience who interacted with the corporation’s content on social platforms, providing a qualitative and quantitative glimpse into the online sentiment of the company’s employees, their closest connections, and top leaders in the community throughout the campaign.
