Case Study
Challenge
A large manufacturing corporation faced a public relations crisis following the release of a film that was highly critical of the company’s past actions. The company enlisted Applecart to help control the narrative and to reassure key partners of the company during this challenging period.
Solution
Applecart partnered with the corporation to construct a custom advertising audience comprised of the networks surrounding major institutional investors in the company as well as key members on important committees of jurisdiction in Congress.
We then promoted highly-tailored content across programmatic display, search, and video advertising channels that set the record straight and reminded these important stakeholders of the company’s positive impact and unique value.
The Results
Thanks to Applecart, the corporation retained all of its major institutional investors following the two-month campaign, successfully navigating the public relations crisis and maintained its reputation.
Applecart delivered more than 1.6 million impressions to the targeted audience of just 9,557 individuals, with an overall click-through rate (CTR) of 3.13%.
The top performing ads yielded CTRs as high as 11.16% and 11.74% on search platforms, 3x-5x higher than industry benchmarks.
“Applecart's approach is invaluable and is the most precise I have seen, driving engagement rates 5-6 times higher than even other highly-targeted data sources I have used.”
--Corporation’s agency lead in response to the campaign’s success
